Color Trend A/W 2024-2025

Color Trend A/W 2024-2025

Considered the main influences that will guide consumers in the next two years, WGSN chooses the 5 colors for winter 2024/2025 from the global north. The key colors were defined based on the color system developed by Coloro, a company that makes up, together with WGSN and Start, the Design Products business unit put on sale this week by the parent company Ascential. “Our Global Color Forecast aligns with the influences that will drive consumers in 2025, including wellness, creativity, the environment and technology,” the press release said.The 5 colors for winter 2024/2025 are: Apricot Crush, Intense Rust, which are already part of the winter 2023/2024 palette, in addition to Midnight Plum, Sustained Gray and Cool Matcha.For WGSN experts, these tones are timeless, harmonic with each other and complementary when used together.

Apricot Crush – Color of the Year in 2024

Defining Apricot Crush as the color of the year reflects the importance of orange as a versatile and transactional hue. Associated with apricot and orange tones, it is recommended for fashion, beauty, interior decoration and consumer technology.

Intense Rust

It is a warm rust tone that cuts through earthy tones. “It is inspired by consumers who increasingly value sustainability over novelty, resale culture and products with long-term appeal. This color communicates authenticity, luxury, silence and promotes the return of classic design”, explains the press release.

Midnight Plum

Intense shade of dark purple associated with space exploration and metaverse themes. It connects the “sense of mystery, as well as gothic and underground feelings. It aligns with the growing consumer desire for escapism,” adds WGSN.

Sustainend Gray

Sustained Gray confirms the importance of neutrals in the coming seasons, being defined by the trend forecasting company as a timeless, transseasonal and long-term wear tone.

Cool Matcha

Pale shade of green associated with calm and nature. “It’s the perfect combination of a vegetal green and a conscious pastel”, describes WGSN.